Back to Case Studies 1881 Event hall A historic venue gets a modern web glow-up Pinnacle Partnership collaborated with FUEL to elevate 1881 Event Hall’s brand, a premier venue in Spartanburg, South Carolina, and increase its brand awareness within the Upstate. Read on to see how we upgraded the venue’s website while the team added a […]
Category: Case Studies
South Carolina Children’s Theatre
Back to Case Studies South Carolina Children’s Theatre Branding agency FUEL refreshes the South Carolina Children’s Theatre’s 35-Year-Old Brand Identity After almost four decades of the same “star” logo as the face of its brand, the South Carolina Children’s Theatre tapped our FUEL for Good Grant to give the theatre a polished, professional refresh – something […]
Greenville Literacy Association
Back to Case Studies Greenville Literacy Association The Really Good, Really Big, Really Cheap Book Sale gets a Really Big Branding and Campaign Upgrade Our team gives Greenville’s most-loved book event – The Really Big, Really Good, Really Cheap Book Sale – a much-needed brand design upgrade, plus a personalized marketing campaign to connect with readers […]
Neighborhood Cancer Connection
Back to Case Studies NEIGHBORHOOD CANCER CONNECTION Creating a consumer-forward brand design Brand design is brand communication. And while great emphasis is placed on elements like logos, typography, and color palettes, brand visuals and photography – the ways your customers or clients are represented and how they see themselves interacting with you – is equally as […]
Warehouse Theatre
Back to Case Studies WAREHOUSE THEATRE Theatre Brand Evolution While the stage lights went off during COVID, The Warehouse Theatre, one of the only fully professional theaters located in the historic West End of downtown Greenville, SC, capitalized on an opportunity to re-examine their brand. They needed a new brand identity to reflect their current mission […]
Community Finder Branding
Back to Case Studies COMMUNITY FINDER Creating a consumer-forward brand After acquiring Real Estate Scorecard, the new owners of the dated real estate directory envisioned a more accessible, consumer-forward brand to connect with potential homeowners.They needed a memorable brand that could extend beyond the website navigation and into the lives of consumers and developers. Overview Making […]
Watauga Lake
Back to Case Studies Waterfront Group’s Watauga Lake Properties East Tennessee’s Best Kept Secret Every year, many flock to East Tennessee’s pristine Watauga Lake. The Waterfront Group’s winery, vineyard, and mercantile are poised as unique amenities and experiences for the lake-goers…we just have to get the word out. Overview Packaging 3 Legacy Businesses On the surface, […]
Southern First
Back to Case Studies Southern First A Story of Strategy-Inspired Design Refreshing a brand to mark milestones and bring new energy to a regional bank. Overview A Big Birthday Brand Refresh Southern First, a relationship-first bank in the Southeast, was looking for a brand refresh for its 20th anniversary and the opening of its new corporate […]
Goodwill Industries of the Southern Piedmont
Back to Case Studies Goodwill Industries of the Southern Piedmont Empowering Goodwill with Bolder Branding How a fresh mission and vision statement reinvigorated this nonprofit’s brand Overview Supporting a Brand Evolution Goodwill Industries of the Southern Piedmont (located in Charlotte, NC) is known for its retail stores and job training programs. But its services go far […]
Sandline
Back to Case Studies SANDLINE Information needs intelligence How do you challenge the status quo of a risk averse industry without causing alarm or distrust, but instead create differentiation and opportunity? Value? Our partnership with Sandline Global, a litigation support and eDiscovery provider, provided all the answers – and opportunity – we needed. Overview Making “Meaning” […]
