1881 Event hall
Pinnacle Partnership collaborated with FUEL to elevate 1881 Event Hall’s brand, a premier venue in Spartanburg, South Carolina, and increase its brand awareness within the Upstate. Read on to see how we upgraded the venue’s website while the team added a new event space and other upgrades of its own.
1881 Event Hall, a stunning space with hundreds of happy clients, lacked a website that appropriately and accurately reflected its brand essence. Our clients, renowned for their exceptional event management, wanted a website revamp that would support the sales team in driving more tours on the ground. And with the hall expanding its offerings with a new ballroom space, aiming to accommodate more events, there were plenty of new and exciting offers to market to potential clients. Situated within a campus of amenities, including the renowned Heirloom restaurant and several hotels, the event hall sought to upgrade its online presence to better reflect its status as a leading event venue in Spartanburg.
The existing website faced several challenges, demanding a more robust and engaging online platform. Unfortunately, the site’s content issues, ranging from outdated information to an excessive focus on weddings, and a lack of pertinent planning and booking information, was holding limiting the 1881 team’s ability to effectively leverage the website as a sales tool. Additionally, the site lacked real client reviews and clear connections to affiliated hotels and restaurants. These missed opportunities not only undermined the user experience but also hampered the site’s search engine optimization (SEO) potential. And in addition to those marketing deficiencies, the use of stock imagery and generic content were doing the unique, historic location and its incredible event staff an additional disservice.
Our team set out to accomplish two things in terms of content. The first was to create a balance of the three event types 1881 served: weddings, meetings and events, and social gatherings. We wanted to consider each audience individually and provide them with the most relevant information for selecting their venue. SEO research informed target keywords and the structure for appealing to these unique clientele. Second, we wanted to position 1881 Event Hall within a campus of properties, including Heirloom restaurant and several hotels all owned by the Pinnacle Hospitality group. These amenities provide an all-inclusive offering for clients utilizing 1881 as a venue for their events.
Our visual approach centered on a clean, modern template that emphasized elegant design elements and ample whitespace, showcasing authentic photography of the venue and its events. Leveraging a template expedited the website development process, allowing us to swiftly incorporate customization tailored to 1881 Event Hall’s brand identity. For this new iteration of the site, authenticity was paramount. To highlight real success stories and beautifully executed events of all types, we replaced all stock imagery with real photography and client testimonials.
Partnering with the event management staff, we worked to ensure the site reflected not only more accurate information about the venue, but that it truly captured the spirit and essence of 1881 Event Hall while highlighting the diversity of events hosted there. The outcome was a stunning, streamlined website that positioned the hall as the centerpiece of a vibrant hospitality campus with incredible offerings from all angles.
By greatly expanding the site with more diverse, relevant content, the website bolstered its SEO performance, and elevated the hall’s visibility as the premier non-commercial venue in Spartanburg, South Carolina. And the clients and event team couldn’t have been more pleased – or relieved! All in all, it was a successful collaboration that set the entire 1881 team up for success, online and on the ground.
“I couldn’t be more excited to launch 1881’s new website. It’s elegant and beautifully highlights all the amazing things this venue has to offer. We hope this site helps to grow awareness of this space and secure its spot as one of the premier venues in our county.”
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