We all get a little creeped out when ads pop up on our Facebook feed for air fryers after discussing how we want one for Christmas over Thanksgiving dinner. Or how Google knows what we want to search for before we even type the second letter in the search bar. So, why is it that […]
Tag: Social Media
Social media KPIs: What should you be tracking?
As with any form of digital marketing, it is important to monitor, measure, and report on social media performance. Tracking the performance of your social content enables you to reflect on what is and is not working so you can make adjustments. Having a better understanding of how your social media efforts impact sales, drive […]
The Power of Emojis
In the 1990s, emojis were designed by a Japanese marketing agency with the intention of replacing words with pictures to enhance emotions and messages. Inspired by emoticons, these pictures draw attention to particular feelings and emotions while also enhancing the overall message. Boasting a library of over 25,000 characters worldwide, emojis are a permanent part […]
Five Key Steps to Achieve Social Media Accessibility
A discussion about social media accessibility. At least one billion people (15% of the world’s population) experience some form of disability. This statistic does not include individuals who may experience temporary or situational disabilities at one point throughout their lives. So what does that mean for social media, you may ask? Let’s talk about social media accessibility.
Greenville Fitness Studios Slay the Social Media Game
Our social media expert takes a look at how Greenville fitness studios are effectively utilizing social media and other marketing to drive success.
Benefits of Using Instagram Stories
It’s no secret that Instagram Stories are a big deal. This way of storytelling allows users to share short and sweet posts without having to spend hours crafting the perfect creative and copy. Within stories, you can use a variety of features that are exclusive to Instagram Stories, making your content one-of-a-kind.
10 TikTok Accounts You Should Be Following
Welcome to the world of TikTok. Regardless of your age or social media savvy, you have most likely heard of TikTok at this point. From short cat videos to minute long “day in the life” vlogs, you can just about enjoy it all on the social media platform. Here are some suggestions on TikTok accounts to follow.
How Social Signals Impact SEO
“Does sharing links on social media help my web page rank better on search engines?” We get this question a lot from marketers and clients, and the answer is often debated by SMMs (social media marketers) and SEOs. And our answer? In short, yes … and no. This article explores how to use social media to impact your SEO.
#BlackOutTuesday: Marketing Lessons from a Social Media Movement
Last week, you probably noticed a flood of black squares taking over your social media feeds – all accompanied by the hashtag #BlackOutTuesday. We even shared one too. But quickly, the black tiles were met with criticism, skepticism, and growing confusion. Who started this movement, exactly? How does it help? What does it even mean? We take a closer look at the who, what, and why behind the #BlackOutTuesday hashtag in this article.
