SEO and Social Signals
How Social Signals Impact SEO

“Does sharing links on social media help my web page rank better on search engines?” We get this question a lot from marketers and clients, and the answer is often debated by SMMs (social media marketers) and SEOs. And our answer? In short, yes … and no: Yes: A web page that gets more attention

Blackouttuesday
#BlackOutTuesday: Marketing Lessons from a Social Media Movement

Last week, you probably noticed a flood of black squares taking over your social media feeds – all accompanied by the hashtag #BlackOutTuesday. We even shared one too. But quickly, the black tiles were met with criticism, skepticism, and growing confusion. Who started this movement, exactly? How does it help? What does it even mean?