Our rockstar videographer Patrick Garcia shares his thoughts on the role that video—animation, motion graphics, drone clips, etc.—plays in marketing. Click play to learn more about how and why your brand can benefit from incorporating video into your marketing efforts.
As for many, 2020 came with a lot of unique challenges for the team at FUEL and our clients, from working at home to conducting strategic planning meetings on Zoom. But when clients start saying, “Since we restarted our ad campaign through FUEL, we can’t clear property on the ground fast enough,” you know that
So there you have it. Three not-so-secret but often overlooked strategies to reveal your brand’s full potential: know your audience, know your competition, and know yourself. Armed with these three strategic weapons, we help our clients craft killer brand stories! But you’ll have to wait on the next installment to hear more about brand stories….
Brands seem to fall into two categories when it comes to the competition: “ignorance is bliss” or “analysis paralysis.” Meaning, they either ignore the competition or they overly focus on them. Taking a more intentional approach to the competition yields greater results, often with less work.
So often clients and agencies jump straight to crafting ads based on what the brand has to offer without really understanding what the audience needs, what the competition is doing, and what is the best way to tell the brand’s story. FUEL takes a critical approach in revealing a brand’s best chance to be successful.
Over the years, promotional marketing has taken on a negative perception, as if offering a discount or limited-time offer is automatically cheap or degrading. Clearly, too much promotional marketing, too many coupons, or always on-sale will train customers to never pay full price and devalue your brand. But if you are a brand in a
Wading through the numerous marketing channels available today to reach your target customer can feel overwhelming. From traditional channels like print advertising, billboards, and direct mail to social media, email, and paid search marketing (and this is a mere mention of the countless tactics to consider), selecting the right mix can be a complex decision.
With crisis comes opportunity. To help businesses better identify those opportunities, we gathered some key trends for business owners and marketing managers to keep on their radar as they navigate the challenges of responding to COVID-19.
Because modern marketing, driven by ever-evolving technological, digital, and mobile advances, is too specialized and time-consuming for one or two people to manage it effectively. It takes a team—an ongoing marketing partner who can help you navigate and integrate the complexities of ever-evolving modern-day marketing.
“How do I get more online leads?” We hear it all the time, and thankfully, we have answers. When this question pops up, in most cases our clients are watching their sales plateau and not entirely sure why. After a little digging, we realize a couple of things. They are sending out regular emails. They