Think Brand Building Isn’t for You? Here’s Why That Could Be Costing You Customers When you hear “brand building agency,” do you picture something only big companies need? Or maybe you think brand building is just a fancy term for “branding.” If so, you’re not alone! But here’s the reality: small- and medium-sized businesses need […]
Tag: Marketing Strategy
For Hospitality Best-in-Class, Smart Data Marketing Drives New Bookings
“Marketing travel is probably the easiest category in the world. Marketing a travel brand is probably the hardest.” So says Mark Weinstein, CMO at Hilton, so he should know. But this reality also begs the question: If marketing a travel brand is literally one of the hardest things to do, who does it, like super […]
Five Questions Manufacturers Should Ask When Hiring a Marketing Agency
Five Questions for Manufacturers to Ask Agencies Are you a manufacturing company seeking to revamp your marketing and sales strategy and expand your market share? Choosing the right manufacturing marketing agency is crucial for achieving your business goals. With many agencies at the ready, it’s essential to ask the right questions to ensure you find […]
How to Optimize Your Hospitality and Tourism Content for Conversions
Convincing people to get away from the stress and schedules of everyday life should be simple—but in a saturated market of travel apps and countless choices of hotels, restaurants, and attractions, winning the hearts and minds of holiday-makers is no easy feat. Today’s travelers are savvy, and getting them to vote with their dollars means […]
Gen Z shopping habits: How 40% of your customers make purchasing decisions—and how to win their dollars
Generation Z is plugged in, but far from checked out Born between 1997 and 2012 (roughly), there’s one major defining characteristic Gen Zers share: they are the first generation with no memory or experience of life before the Internet. They learn, work, date, shop and play online—spending hours of their days “plugged in” to consume […]
How to Conduct your Ad Agency vs. Marketing Agency Search with Confidence
You’re a CEO, on the hunt for an outside ad agency with fresh perspectives to support your marketing and growth initiatives. You take to Google and are not only overwhelmed with the number of agencies that claim to meet your every need, but you also begin to identify the language barrier we like to call […]
5 Steps to Building a Recession Proof Brand
Market volatility can stifle business growth plans. But dare we say that companies that know who they are, what they do, and who they sell to are less likely to have business altering deficits during a recession than those who lack clarity and alignment? Call us daredevils, but the proof is in the pudding. Ignoring […]
Marketing During Recessions: Keep It Up!
While many companies react to a recession by decreasing the marketing budget, maintaining marketing spending is the best move for success during and after the economic downturn. Here are three reasons why marketing budgets should remain intact (or even increase) during a recession.
Integrated Marketing: Why It Matters…an Agency Perspective
A strategic approach to integrated marketing can be a game changer for any business. Read the latest on why integrated marketing matters from an agency that gets your goals.
Drive ROI in 2022 Using These Top Five Website Metrics
Between your website analytics, multiple ad platforms, and a myriad of measurement tools available, there are literally thousands of metrics to choose from to measure the effectiveness of your website. But which metrics matter most when it comes to driving a return on your marketing investments in 2022? Well, the answer is… it depends. It […]
