So there you have it. Three not-so-secret but often overlooked strategies to reveal your brand’s full potential: know your audience, know your competition, and know yourself. Armed with these three strategic weapons, we help our clients craft killer brand stories! But you’ll have to wait on the next installment to hear more about brand stories….
Brands seem to fall into two categories when it comes to the competition: “ignorance is bliss” or “analysis paralysis.” Meaning, they either ignore the competition or they overly focus on them. Taking a more intentional approach to the competition yields greater results, often with less work.
So often clients and agencies jump straight to crafting ads based on what the brand has to offer without really understanding what the audience needs, what the competition is doing, and what is the best way to tell the brand’s story. FUEL takes a critical approach in revealing a brand’s best chance to be successful.
Wading through the numerous marketing channels available today to reach your target customer can feel overwhelming. From traditional channels like print advertising, billboards, and direct mail to social media, email, and paid search marketing (and this is a mere mention of the countless tactics to consider), selecting the right mix can be a complex decision.
Because modern marketing, driven by ever-evolving technological, digital, and mobile advances, is too specialized and time-consuming for one or two people to manage it effectively. It takes a team—an ongoing marketing partner who can help you navigate and integrate the complexities of ever-evolving modern-day marketing.