Technology Update: Google FLoCs to Replace Third-Party Cookie

Earlier this year I wrote about some significant changes that are coming to the digital marketing industry by the end of 2021. The most troubling of which was the death of the third-party cookie, which is planned to be carried out by Google by the end of the year.  Five months have passed since then,

Geofencing as a Marketing Strategy: Will it work for you?

What is Geofencing? There are a lot of potential applications for geofencing technology, but for the purposes of this article, we’ll be focusing on how geofencing technology can be leveraged for marketing and advertising. Geofencing is an advertising technology (ad tech) that allows you to serve ads to people who enter an imaginary boundary that

Third Party Cookies
Major Changes Coming to the Digital Marketing Industry in 2021

Read on for an overview of what’s to come, or if you are ready to dive into the Death of the Third Party Cookie white paper, you can download it here. People often talk about how digital marketing (and, quite frankly, marketing as a whole) changes quickly and how crucial it is to always be

Digital Strategy Trends during COVID-19
Digital Strategy Trends During COVID-19

With crisis comes opportunity. To help businesses better identify those opportunities, we gathered some key trends for business owners and marketing managers to keep on their radar as they navigate the challenges of responding to COVID-19.

What All Businesses Need To Understand Before Hiring A Digital Agency

The key to success in the digital era is reaching prospects—your potential customers—where they live, on the sites and platforms they inhabit.