Earlier this year I wrote about some significant changes that are coming to the digital marketing industry by the end of 2021. The most troubling of which was the death of the third-party cookie, which is planned to be carried out by Google by the end of the year. Five months have passed since then,
What is Geofencing? There are a lot of potential applications for geofencing technology, but for the purposes of this article, we’ll be focusing on how geofencing technology can be leveraged for marketing and advertising. Geofencing is an advertising technology (ad tech) that allows you to serve ads to people who enter an imaginary boundary that
Read on for an overview of what’s to come, or if you are ready to dive into the Death of the Third Party Cookie white paper, you can download it here. People often talk about how digital marketing (and, quite frankly, marketing as a whole) changes quickly and how crucial it is to always be
With crisis comes opportunity. To help businesses better identify those opportunities, we gathered some key trends for business owners and marketing managers to keep on their radar as they navigate the challenges of responding to COVID-19.
The key to success in the digital era is reaching prospects—your potential customers—where they live, on the sites and platforms they inhabit.