A Beginner’s Guide to Forecasting Lead Gen ROI

Breaking Your Digital Marketing Rut New marketing strategies become dramatically more predictable and pitchable with the ability to create reliable goals and anticipate your ROI. Digital marketing provides an unparalleled level of forecasting, which you can leverage into creating bold new campaigns. Most major platforms used to manage digital efforts have some level of forecasting

Dating and Marketing – Common Campaign Pitfalls (and how to avoid them): Part II

In our first article, we introduced the concept that launching a marketing campaign is a lot like dating: from knowing who you want to attract (your target audience) to saying the right thing to attract them to your brand (your pick-up line). You see the connection, right? And like dating, there are things to avoid

Dating and Marketing – Common Campaign Pitfalls (and how to avoid them): Part I

Are you kicking off a campaign? Ready to mix and mingle in the marketplace and drive some revenue? You might actually know more about launching a campaign than you think because it has a lot in common with dating, including common pitfalls. If your brand is your personality, campaigns are conversations between your product and

Campaign Strategy - Red Fish Blue Fish
Building Blocks for an Effective Brand Awareness Campaign

A campaign is often linked with a new product or venture, but sometimes, you just need to get your brand in front of potential customers to start building a relationship.