In a world where every click, view, and engagement is meticulously measured, it’s easy to forget the power of a story well told. Yet, the stories we tell transform products into beloved brands, connecting on a level far beyond the transactional. This is the essence of brand marketing, a world where emotions, values, and identities […]
Tag: Branding
Why Your Company’s Brand Strategy Needs a Brand Building Agency
A comprehensive resource for marketers and brand leaders looking to invest in their brand’s success
What can we expect from brands in 2024?
Please God, let there be laughter. Everyone feels some type of way about 2024, right? For this article, we’re simply sharing our feels when it comes to brands in 2024, from the good to the scary (and fingers crossed, funny), check out our predictions below. Agree? Disagree? Let us know your thoughts, too. Mary Church […]
Blazing the Branding Trail: Your Ultimate Brand Development Toolkit
The comprehensive resource for marketers looking to take their brand strategy to the next level.
5 Steps To Building A Brand That Deserves Attention
A strong brand strategy is one of the best, if not only, ways to stand out in a crowded market – and marketplace. Download this whitepaper to learn the 5 steps to building a brand that deserves attention.
Persona Power
As a follow up to our recent article on UX, this article takes a closer look at a popular tool in the world of marketing and UX: personas. We’ll explore why they’re so powerful for any business working with customers, which basically means all businesses should pay attention to the power of personas.
‘Extra’ Meets Elegance: Swarovski’s Latest Rebrand Brings Back the Sparkle
A look at Swarovski’s rebrand from FUEL senior copywriter Brittany Sinde. A rebrand should be a rebirth. I’ve been watching one in particular – Swarovski’s – for the past several months, and since the final, final reveal, I cannot. Stop. Thinking. About it.
Brand Evolution in the Digital Age: 7 Tips to Keep Your Brand Growing
We’ve talked about branding in the digital age and the fundamentals of building your brand online, but how do you keep it growing? What happens when you aren’t sure about the next step? Luckily, we have a few tips on how to keep growing customer trust and improving brand experience without feeling stagnant.
Bringing Manufacturing Brands into the 21st Century
Tips for modernizing a manufacturing company’s brand for long-term relevance and success. This article covers research and brand development, brand stories, elevating your brand, and solidifying your brand architecture to keep your brand and brand values consistent.
Components of an Effective Brand Style Guide
Brands are so much more than a logo. They are your voice, your look and feel, and even your team. Every touchpoint offers an opportunity for your brand to reach and connect with people, whether they are potential customers, partners, or your employees. This article offers 6 components to include in your brand style guide.