We’ve talked about branding in the digital age and the fundamentals of building your brand online, but how do you keep it growing? What happens when you aren’t sure about the next step? Luckily, we have a few tips on how to keep growing customer trust and improving brand experience without feeling stagnant. Your brand
In today’s ever-changing world where multi-billion-dollar acquisitions turning independent startups into conglomerates overnight seem to be a daily occurrence, public trust and relatability toward brands have never been harder to come by. While this trend isn’t new (Parks and Recreation observed it five years ago using a humorously hyperbolic approach), it’s no less alarming for
When I tell people I work in advertising, sometimes their eyes light up just before asking, “You mean like in Mad Men?” The answer, technically, is yes; same industry, different time, different place. But then I guess it’s also believed to be true that “The more things change, the more they stay the same.” So
Brands are so much more than a logo. They are your voice, your look and feel, and even your team. Every touchpoint offers an opportunity for your brand to reach and connect with people, whether they are potential customers, partners, or your employees. With so many moving parts, it can sometimes feel hard to keep
After a hard day’s work, most people like to come home and have a glass of wine or a beer to unwind and relax. For me, a new logo brief really hits that sweet spot. I simply don’t see it as work — design is what gets me going, and I love creating identities for anything
As part of your rebranding process, you must also consider all of the components that need to be refreshed. A new brand often leads to new everything — a new website, new signage and print materials, new social avatars, new guidelines… and the list goes on. Making a clear list of everything that needs to be adjusted will help you prepare.
In summary, your brand has to connect deeply with your prospects and customers. It must resonate with their actual needs. This is absolutely critical to success.