As part of your rebranding process, you must also consider all of the components that need to be refreshed. A new brand often leads to new everything — a new website, new signage and print materials, new social avatars, new guidelines… and the list goes on. Making a clear list of everything that needs to be adjusted will help you prepare.
In summary, your brand has to connect deeply with your prospects and customers. It must resonate with their actual needs. This is absolutely critical to success.