Introducing Greenville Grown Brands – A Limited Content Series For yeeears now, we’ve casually chatted about sitting down and interviewing the people behind our favorite Greenville brands – brands we know have a lot of love and loyalty locally. And now, years later… we did the thing. From Modal, GVL’s first hostel, to the Pita […]
Tag: Branding
The Business Benefits of Brand Building are Broad and Invaluable to Your Bottom Line Â
Back in the 80s, a political strategist named Lee Atwater said: “Perception is reality.” He didn’t speak that truth into existence, but he certainly revealed something all too true about the way we see and experience the world. What we see, we tend to believe and also build on. We embellish. We connect dots. We […]
How Strong Brands Enhance Employee Retention: Why Your Employer Branding Matters More Than Ever
Imagine walking into work every day feeling proud, valued, and aligned with the company’s mission. Sounds like a dream, right? But for employees at companies with strong employer branding, this is their everyday reality. In a competitive job market, where top talent has endless opportunities, your brand isn’t just for customers—it’s for your employees too. […]
Why It’s Time to Invest in Your Brand in an Age of AI, Misinformation, and Mistrust
In a world where the line between reality and artificiality is getting blurrier by the day, trust has become a rare commodity. AI-generated content is everywhere, misinformation spreads faster than ever, and consumers are growing increasingly skeptical. Amidst this chaos, there’s one thing that can still cut through the noise—your brand.

 Your brand isn’t just […]
The Art of Connection: Why Brand Marketing is Your Untapped Goldmine
In a world where every click, view, and engagement is meticulously measured, it’s easy to forget the power of a story well told. Yet, the stories we tell transform products into beloved brands, connecting on a level far beyond the transactional. This is the essence of brand marketing, a world where emotions, values, and identities […]
Why Your Company’s Brand Strategy Needs a Brand Building Agency
A comprehensive resource for marketers and brand leaders looking to invest in their brand’s success. Check it out today!
What can we expect from brands in 2024?
Please God, let there be laughter. Everyone feels some type of way about 2024, right? For this article, we’re simply sharing our feels when it comes to brands in 2024, from the good to the scary (and fingers crossed, funny), check out our predictions below. Agree? Disagree? Let us know your thoughts, too. Mary Church […]
Blazing the Branding Trail: Your Ultimate Brand Development Toolkit
The comprehensive resource for marketers looking to take their brand strategy to the next level.
5 Steps To Building A Brand That Deserves Attention
A strong brand strategy is one of the best, if not only, ways to stand out in a crowded market – and marketplace. Download this whitepaper to learn the 5 steps to building a brand that deserves attention.
Persona Power
As a follow up to our recent article on UX, this article takes a closer look at a popular tool in the world of marketing and UX: personas. We’ll explore why they’re so powerful for any business working with customers, which basically means all businesses should pay attention to the power of personas.
