The Business Benefits of Brand Building are Broad and Invaluable to Your Bottom Line
Back in the 80s, a political strategist named Lee Atwater said: “Perception is reality.” He didn’t speak that truth into existence, but he certainly revealed something all too true about the way we see and experience the world. What we see, we tend to believe and also build on. We embellish. We connect dots. We […]
Greenville Grown Brands – A Limited Content Series: Episode 1
Introducing Greenville Grown Brands – A Limited Content Series For yeeears now, we’ve casually chatted about sitting down and interviewing the people behind our favorite Greenville brands – brands we know have a lot of love and loyalty locally. And now, years later… we did the thing. From Modal, GVL’s first hostel, to the Pita […]
How Strong Brands Enhance Employee Retention: Why Your Employer Branding Matters More Than Ever
Imagine walking into work every day feeling proud, valued, and aligned with the company’s mission. Sounds like a dream, right? But for employees at companies with strong employer branding, this is their everyday reality. In a competitive job market, where top talent has endless opportunities, your brand isn’t just for customers—it’s for your employees too. […]
Why It’s Time to Invest in Your Brand in an Age of AI, Misinformation, and Mistrust
In a world where the line between reality and artificiality is getting blurrier by the day, trust has become a rare commodity. AI-generated content is everywhere, misinformation spreads faster than ever, and consumers are growing increasingly skeptical. Amidst this chaos, there’s one thing that can still cut through the noise—your brand. Your brand isn’t just […]
The Art of Connection: Why Brand Marketing is Your Untapped Goldmine
In a world where every click, view, and engagement is meticulously measured, it’s easy to forget the power of a story well told. Yet, the stories we tell transform products into beloved brands, connecting on a level far beyond the transactional. This is the essence of brand marketing, a world where emotions, values, and identities […]
‘Extra’ Meets Elegance: Swarovski’s Latest Rebrand Brings Back the Sparkle
A look at Swarovski’s rebrand from FUEL senior copywriter Brittany Sinde. A rebrand should be a rebirth. I’ve been watching one in particular – Swarovski’s – for the past several months, and since the final, final reveal, I cannot. Stop. Thinking. About it.