Geofencing as a Marketing Strategy: Will it work for you?

What is Geofencing? There are a lot of potential applications for geofencing technology, but for the purposes of this article, we’ll be focusing on how geofencing technology can be leveraged for marketing and advertising. Geofencing is an advertising technology (ad tech) that allows you to serve ads to people who enter an imaginary boundary that

Top 10 Covid Response Ads
10 COVID-19 Ad Campaigns That Capture Life During a Global Pandemic

The best ads that brands have created in response to the COVID-19 outbreak are made with emotion and empathy. Here are the top 10 and why they work.