Role: Senior Manager, Strategy & Planning
Zach makes it rain quality traffic, leads, and sales. He’s a marketing guru and data junkie applying his impressive know-how to lead our strategy and planning team. He oversees the development and execution of paid and organic marketing strategies and media plans that help our clients reach their most important business goals—and, ultimately, help them make more money.
This guy has boss moves. Zach spent seven years working in the IT industry, after starting a consulting business when he was just 15 years old. He learned how to provide great service to clients from a young age and gained technical and problem-solving skills that have been helpful for the work he’s done in digital and social media marketing on global campaigns. And he really knows his stuff — the head of brand marketing and advertising at Microsoft included him on a list of industry thought leaders in an article he wrote about digital marketing (alongside other experts like Seth Godin, Ann Handley, Jay Baer, and Neil Patel).
FUEL for Zach
We consider Zach a “wealth of knowledge” who always tries to help and teach others — a “Zach of all trades,” if you will. He considers education very important and is on the advisory board for the Anderson Districts 1 & 2 Career Center. His passion for growth and learning extends to teaching and mentoring others. He’s spoken to marketing students at several universities and schools, and before he started his digital marketing career, he was doing the same with students interested in IT.