Greenville Grown Brands – A Limited Content Series: Episode 1

January 16, 2025
by Brittany Sinde

Introducing Greenville Grown Brands – A Limited Content Series 

For yeeears now, we’ve casually chatted about sitting down and interviewing the people behind our favorite Greenville brands – brands we know have a lot of love and loyalty locally. And now, years later… we did the thing. From Modal, GVL’s first hostel, to the Pita House, home of GVL’s best falafel and legendary “Cash Only” policy, we’ve captured a behind-the-scenes peek at the stories and strategies powering the love and success of some of our favorite local brands.  

Meet Joe, the big hearted co-founder behind GVL’s first hostel

Besides deep diving into the history and vision of Modal Hostel with us, and explaining: “How exactly does a small hostel in Greenville, South Carolina catch the attention of The New York Times? Forbes? Domino Magazine? And more?” Joe also plugged a number of his own favorite Greenville brands, the importance of diversity in GVL’s brandscape, and how he sees Modal changing for the best in the very near future. Watch now


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