Brand Storytelling: What it is, why it’s important, and tips for getting started with your brand story.
Category: Strategy
Landing Your First Job After College
For college graduates, landing that first job after graduation can be intimidating and overwhelming. You’ve put in the work, crammed for exams, created killer projects, and earned that degree. Now what? Here are a few tips for marketing and graphic design students to prepare for a successful job search – and life after college. First […]
Content is King: The Art of Content Marketing
You’ve heard it said that “Content is king.” And it’s true in the sense that this type of marketing is dominating, and consumers are looking to relate to brands in a way that is more personal than ever before. Here are tips for how to use content to build a connection between your brand and consumers.
What Am I Writing: Copywriting or Content?
There’s a significant difference between copywriting and content and knowing the difference will greatly impact the success of your next writing project.
Drive ROI in 2022 Using These Top Five Website Metrics
Between your website analytics, multiple ad platforms, and a myriad of measurement tools available, there are literally thousands of metrics to choose from to measure the effectiveness of your website. But which metrics matter most when it comes to driving a return on your marketing investments in 2022? Well, the answer is… it depends. It […]
Building Your Brand Credibility Using Brand Archetypes
Is your brand working you or working for you? Getting your brand right is important to the longevity of your company and your job. Learn how brand archetypes can help build brand identity and trust with current and potential customers. Is your brand working you or working for you?As a marketer, you’re responsible for more […]
The Dos and Don’ts of Writing an Ad Agency RFP
Looking for a new advertising, marketing, or PR agency? Thinking of issuing an RFP for your organization? RFPs – or, formally known as requests for proposal – are a lot of work for both the brand issuing the RFP and the marketing agency responding. RFPs have earned a bad reputation for being a competitive arena […]
Building Your Brand Using Brand Archetypes
When applied to business, Archetypes offer what matters most to brands and companies: differentiation, loyalty, and bottom-line sustainability
Advertising Best Practices for Hotels and Resorts
Marketing and promotions can be a challenge for small to midsize-hotels and resorts. Which goals should you be prioritizing? Which channels are best for reaching your customers? Where do each of them fit into helping you achieve your goals? The big chains have big bucks that make it harder for the independent operator to compete. […]
A Tale of Two Seasons: Driving Revenue for Seasonal Businesses
Ahh the joys of having a seasonally-driven business. Whether it’s real estate, lawn care, or a vacation destination, managing your seasonal customer presents both opportunities and challenges. The good news is there are ways to make hay both when the sun is–and isn’t– shining. In this article, we will cover strategies that maximize in-season revenue
