The Expedia Group is the leading collection of online travel agencies (OTAs) and meta travel brands in the world. From Expedia to VRBO to Trivago, their 20-plus brands engage more than 40 million travel shoppers across the world each month. They have collected a massive amount of first-party travel data over their 20 years, and […]
Category: Promote Brands (Marketing)
Traditional and Digital Tactics for Account Based Marketing
According to Forbes, on average, people are exposed to somewhere between 6,000 and 10,000 ads and sales messages every day. Cutting through that noise in any marketplace has become more difficult, yet more important than ever. Using hyper-targeted strategies, like Account-Based Marketing (ABM) can be the most effective way to rise above the clutter and attract […]
Email Marketing Tips and Strategies
Email marketing. Is it still relevant? Should your brand incorporate email campaigns into your marketing strategy? Where do you even start? Email marketing is an effective and affordable method of communication with your customers and prospective customers that was, at one time, the end-all be-all to direct marketing. Email campaigns inform your email list about […]
Why Businesses Need to Put More Focus on Video
There was a time when brands deemed video optional. Today, that mindset has been turned on its proverbial head. Video is a key component of marketing for both B2B and B2C companies. Learn three key reasons why video is important to your business in this article.
What is UX and What Does it Have to do with Marketing?
Perhaps you’ve heard of “UX” (or User Experience), but it sounds like a buzzword. Maybe you’ve heard of “UI” and are wondering if these are the same thing? Lucky for you, we are here to bring some clarity to the world of UX and help you figure out what it has to do with marketing.
Incorporating Video into Your Marketing Efforts
Our rockstar videographer Patrick Garcia shares his thoughts on the role that video—animation, motion graphics, drone clips, etc.—plays in marketing. Click play to learn more about how and why your brand can benefit from incorporating video into your marketing efforts.
Super Bowl LV in LV Seconds
A recap of the Super Bowl LV highs and lows – we’re talking about Super Bowl commercials, not the football game itself.
Industry Book Picks: Social Media ROI
Senior Digital Strategist, Zach Chastian, reviews Olivier Blanchard’s book “Social Media ROI” where the author shares his no-nonsense treatise on managing and measuring social media marketing efforts correctly and effectively.
