Brand design is only a sliver of a brand. Only part of the branding process. It’s how a brand looks, sounds, moves, and feels. But an effective brand identity is so much more powerful than just appealing artwork. It’s the intentional graphic articulation of a feeling. A gut feeling – a vibe. At FUEL, we […]
Category: Create Brands (Branding)
Find your Golden Territory: How to use market research to uncover customer desires that can lead to long term brand loyalty
The nineties were a crazy time for product experimentation. Particularly for American brands, the era pushed the bounds of experimentation, leading to a portfolio of products that seem entirely bonkers today (remember Surge and purple ketchup?). Interestingly enough, Starbucks hopped the 90s fusion train too, leading to a product you’ve never heard of plus one […]
The Power of Your Tribe: How Unearthing Your Ideal Customer Profile Can Transform Your Brand Success
What are the behind-the-scenes secrets to building a powerful brand? Come closer. It isn’t just investing in pretty packaging and expensive ad campaigns. It’s the ability to turn your ideal customers into long-term loyalists, generating powerful momentum to fuel your company’s future. In short, to create a tribe. Let’s take a page from the world […]
Beginning with the Brand Essence: Build a Brand with Value Creation at its Core
Years ago, my ECD posed a riddle: “Coca-Cola is worth over $200 billion. But what would it be worth if every one of its production/bottling/distribution plants burned to the ground?” Before I could say anything, he answered: “Over $200 billion. Because Coke’s not the beverage, it’s the brand, and as a brand, it might as […]
Blazing the Branding Trail: Your Ultimate Brand Development Toolkit
The comprehensive resource for marketers looking to take their brand strategy to the next level.
5 Steps To Building A Brand That Deserves Attention
A strong brand strategy is one of the best, if not only, ways to stand out in a crowded market – and marketplace. Download this whitepaper to learn the 5 steps to building a brand that deserves attention.
Persona Power
As a follow up to our recent article on UX, this article takes a closer look at a popular tool in the world of marketing and UX: personas. We’ll explore why they’re so powerful for any business working with customers, which basically means all businesses should pay attention to the power of personas.
Brand Evolution in the Digital Age: 7 Tips to Keep Your Brand Growing
We’ve talked about branding in the digital age and the fundamentals of building your brand online, but how do you keep it growing? What happens when you aren’t sure about the next step? Luckily, we have a few tips on how to keep growing customer trust and improving brand experience without feeling stagnant.
Bringing Manufacturing Brands into the 21st Century
Tips for modernizing a manufacturing company’s brand for long-term relevance and success. This article covers research and brand development, brand stories, elevating your brand, and solidifying your brand architecture to keep your brand and brand values consistent.
