“Marketing travel is probably the easiest category in the world. Marketing a travel brand is probably the hardest.” So says Mark Weinstein, CMO at Hilton, so he should know. But this reality also begs the question: If marketing a travel brand is literally one of the hardest things to do, who does it, like super […]
Category: Create Brands (Branding)
Why Your Brand’s Story Needs to Unfold on Screen
Partner with a marketing agency in Greenville who can bring your brand story to life Hey there, marketing mavens of Greenville! Imagine, just for a moment, you’re at your favorite local spot, like Chestnut Coffee, savoring a cup of Methodical coffee. Across the table sits your brand story — yes, imagine it’s a person. How […]
The Art of Connection: Why Brand Marketing is Your Untapped Goldmine
In a world where every click, view, and engagement is meticulously measured, it’s easy to forget the power of a story well told. Yet, the stories we tell transform products into beloved brands, connecting on a level far beyond the transactional. This is the essence of brand marketing, a world where emotions, values, and identities […]
The ROI of Branding: A Story of Building Brand Value, Backed by Statistics
Once upon a time, in a bustling market filled with brands on brands on brands, there was a small company named Smoopydoo. Smoopydoo, like so many others, offered quality products and superior customer service, but, also like so many others, needed help standing out. Smoopydoo… needed to shine and communicate its brand value. The company’s […]
Why Your Company’s Brand Strategy Needs a Brand Building Agency
A comprehensive resource for marketers and brand leaders looking to invest in their brand’s success. Check it out today!
What can we expect from brands in 2024?
Please God, let there be laughter. Everyone feels some type of way about 2024, right? For this article, we’re simply sharing our feels when it comes to brands in 2024, from the good to the scary (and fingers crossed, funny), check out our predictions below. Agree? Disagree? Let us know your thoughts, too. Mary Church […]
Brand Building Never Stops: Four Ways Your Content Can Maximize Your Brand Strategy (and Image)
“Everything is copy.” Beyond When Harry Met Sally, You’ve Got Mail, and Heartburn, Nora Ephron’s greatest contribution to my life was those three simple words: “Everything is copy.” And not just because I’m a copywriter. But… As a copywriter, my brain catches it like a perfect toss and knows immediately what she means: Everything is […]
Brand Strategy on blast: How to be “Loud and Clear” about your ultimate message to your ultimate audience
It happens often. Too often. You’re attending a networking event or party and find yourself stuck talking to a droid programmed with buzzwords. Or worse, a rambler whose story is all over the map. You’re trying to follow along, but it’s giving … Girl (or Guy) You Wish You Hadn’t Started a Conversation With. The […]
Challenge, Accepted: Defining Competitive Differentiation to Confront Your Brand’s Real Dragons
To move your business into the big(ger) leagues, you’ve got to have the courage and clarity to challenge big conventions. Building a brand requires more than having a great product, pinpointing your ideal customer’s’ needs, or getting clear about your value propositions. It also requires a bit of business intuition. Because it’s not just the […]
Is Your Brand Stale Bread?
7 Ways Branding Agencies Can Help Keep Your Brand Fresh Without a Major Investment Brand identities have a shelf life. They need a zhuzh every twelve to thirty-six months to remain relevant. Frequent brand “touch-ups” will help avoid costly brand design overhauls and reinventions. Websites – one of the main platforms that communicate your brand’s […]
