Please God, let there be laughter. Everyone feels some type of way about 2024, right? For this article, we’re simply sharing our feels when it comes to brands in 2024, from the good to the scary (and fingers crossed, funny), check out our predictions below. Agree? Disagree? Let us know your thoughts, too. Mary Church […]
Category: Create Brands (Branding)
Brand Building Never Stops: Four Ways Your Content Can Maximize Your Brand Strategy (and Image)
“Everything is copy.” Beyond When Harry Met Sally, You’ve Got Mail, and Heartburn, Nora Ephron’s greatest contribution to my life was those three simple words: “Everything is copy.” And not just because I’m a copywriter. But… As a copywriter, my brain catches it like a perfect toss and knows immediately what she means: Everything is […]
Brand Strategy on blast: How to be “Loud and Clear” about your ultimate message to your ultimate audience
It happens often. Too often. You’re attending a networking event or party and find yourself stuck talking to a droid programmed with buzzwords. Or worse, a rambler whose story is all over the map. You’re trying to follow along, but it’s giving … Girl (or Guy) You Wish You Hadn’t Started a Conversation With. The […]
Challenge, Accepted: Defining Competitive Differentiation to Confront Your Brand’s Real Dragons
To move your business into the big(ger) leagues, you’ve got to have the courage and clarity to challenge big conventions. Building a brand requires more than having a great product, pinpointing your ideal customer’s’ needs, or getting clear about your value propositions. It also requires a bit of business intuition. Because it’s not just the […]
Is Your Brand Stale Bread?
7 Ways Branding Agencies Can Help Keep Your Brand Fresh Without a Major Investment Brand identities have a shelf life. They need a zhuzh every twelve to thirty-six months to remain relevant. Frequent brand “touch-ups” will help avoid costly brand design overhauls and reinventions. Websites – one of the main platforms that communicate your brand’s […]
Good Brand Design, It’s More than a Vibe
Brand design is only a sliver of a brand. Only part of the branding process. It’s how a brand looks, sounds, moves, and feels. But an effective brand identity is so much more powerful than just appealing artwork. It’s the intentional graphic articulation of a feeling. A gut feeling – a vibe. At FUEL, we […]
Find your Golden Territory: How to use market research to uncover customer desires that can lead to long term brand loyalty
The nineties were a crazy time for product experimentation. Particularly for American brands, the era pushed the bounds of experimentation, leading to a portfolio of products that seem entirely bonkers today (remember Surge and purple ketchup?). Interestingly enough, Starbucks hopped the 90s fusion train too, leading to a product you’ve never heard of plus one […]
The Power of Your Tribe: How Unearthing Your Ideal Customer Profile Can Transform Your Brand Success
What are the behind-the-scenes secrets to building a powerful brand? Come closer. It isn’t just investing in pretty packaging and expensive ad campaigns. It’s the ability to turn your ideal customers into long-term loyalists, generating powerful momentum to fuel your company’s future. In short, to create a tribe. Let’s take a page from the world […]
Beginning with the Brand Essence: Build a Brand with Value Creation at its Core
Years ago, my ECD posed a riddle: “Coca-Cola is worth over $200 billion. But what would it be worth if every one of its production/bottling/distribution plants burned to the ground?” Before I could say anything, he answered: “Over $200 billion. Because Coke’s not the beverage, it’s the brand, and as a brand, it might as […]
The Ultimate Brand Development Toolkit: Worksheets to Define Your Brand’s Essence, Personas, Market, and More
As a brand leader, you know that in today’s competitive marketplace, building a strong brand is essential for businesses of all sizes. But, the process of brand development can be incredibly daunting. That’s why we’ve created the Ultimate Brand Development Toolkit – a comprehensive set of worksheets to help you define your brand’s essence, identify […]
