Back in the 80s, a political strategist named Lee Atwater said: “Perception is reality.” He didn’t speak that truth into existence, but he certainly revealed something all too true about the way we see and experience the world. What we see, we tend to believe and also build on. We embellish. We connect dots. We […]
Category: Create Brands (Branding)
Debunking the Myths of Brand Building: Why Your Business Needs a Brand-Building Agency
Think Brand Building Isn’t for You? Here’s Why That Could Be Costing You Customers When you hear “brand building agency,” do you picture something only big companies need? Or maybe you think brand building is just a fancy term for “branding.” If so, you’re not alone! But here’s the reality: small- and medium-sized businesses need […]
Employer Branding: The Secret Sauce to Attracting and Retaining Top Talent
Employer branding plays a crucial role in attracting and retaining top talent, a vital aspect of long-term business success. In today’s competitive job market, having a strong employer brand isn’t just about filling job vacancies—it’s about building a team that enhances company culture and creates a sustainable competitive advantage. Employer Branding vs. Employer Brand Employer […]
How to Create Brand Authenticity: Build Trust and Loyalty
Brand authenticity is essential for building trust, fostering customer loyalty, and enhancing your company’s reputation. In today’s world, where transparency is expected, brand authenticity is more than just a nice-to-have—it’s a must. By aligning your company’s words with actions, you create long-term relationships and ensure sustainable success.But how do you create brand authenticity? It all […]
What makes a strong manufacturing brand “strong”?
And how can one benefit your bottom line? We thread the two. We’ve heard, too many times to count, that manufacturers don’t think about their brands, they think about everything else: employee retention, R&D innovation, sustainability pledges, and the list goes on. Whether that’s true or not for the majority of manufacturers, we’d love to make […]
How Strong Brands Enhance Employee Retention: Why Your Employer Branding Matters More Than Ever
Imagine walking into work every day feeling proud, valued, and aligned with the company’s mission. Sounds like a dream, right? But for employees at companies with strong employer branding, this is their everyday reality. In a competitive job market, where top talent has endless opportunities, your brand isn’t just for customers—it’s for your employees too. […]
Why It’s Time to Invest in Your Brand in an Age of AI, Misinformation, and Mistrust
In a world where the line between reality and artificiality is getting blurrier by the day, trust has become a rare commodity. AI-generated content is everywhere, misinformation spreads faster than ever, and consumers are growing increasingly skeptical. Amidst this chaos, there’s one thing that can still cut through the noise—your brand. Your brand isn’t just […]
Building Loyalty from Within: How Strong Brands Enhance Employee Retention and Attraction
Picture this: a bustling factory floor, humming with the sound of machinery and teamwork. At the heart of this productivity is a workforce that isn’t just there to clock in and out—they’re engaged, motivated, and fiercely loyal. How do you achieve this? The answer might just lie in your brand’s strength and clarity. In the […]
Master the Art of Securing Branding Budgets in Manufacturing
Imagine standing before your board, poised and ready, as you’re about to pitch for a budget increase that could transform your manufacturing brand. You have one shot to not just present, but persuade. What’s your strategy? Today, we’re diving deep into the persuasive techniques that can help marketing leaders in manufacturing secure the crucial funding […]
Making the Case for Branding: How to Show Your Boss the Value of a Strong Manufacturing Brand
Ever wondered why some manufacturing firms consistently outshine their competitors, attracting more clients and commanding higher prices? It’s not just about the quality of experts, machinery, and materials—it’s about the quality of their manufacturing branding. When your branding is developed with strategy at its core, it can elevate your company from being just another player […]
