It’s a waste of time and money to market a weak brand. We believe “starting strong” begins with brand strategy, the essential foundation of brand building: strategically building on and elevating a brand’s image – and reputation – over time. Building on a clear and solid brand strategy can serve as an engine for value creation by clearly defining your audience, your brand identity, your market position and differentiation, your story, and your promise. Clarity across these key brand components can ensure you’re laying a solid and strategic foundation for your marketing success.
Our brand strategy process, guided by The Brand Foundation™, gives you a clear blueprint to create strong and differentiated brands rooted in exactly what your audience wants and needs.
How to Build Your Brand Strategy: The Brand Foundation™
Here’s where we start: The Brand Foundation. It’s our five-stage, block-by-block guide to either laying the initial ground work or filling the cracks in your existing brand’s foundation. At each stage, we uncover insights (“Sparks”) and answers to some of your most burning brand questions so you and your team can get the courage and clarity you need to challenge, to connect, to stand out, and to succeed in loud and crowded markets.
Dive into each block of The Brand Foundation™ below.
Follow our five, key brand-building blocks and strategies to create long-term value and business impact.
Whether you’re a new brand or an established brand, the order of strategies and stages within The Brand Foundation™ always caters to you.
We drill down in your market to define the collective state of affairs: conditions, competition, trends, risks, and opportunities. What’s the greatest need and how can you answer it.
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Meet the demand of those who already need your product/service, align with your values, and want to be loyal.
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We’ll help you define the mission you’re on and how to reach it through new ways of thinking about old problems.
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We’ll define the core attributes and associations that shape and personify your brand’s identity, including both aspirational traits and key emotional connections that differentiate the brand. Together, they help create loyalty and long-term value.
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We’ll write a clear, meaningful brand story that resonates with your brand’s target audience. Loud & Clear also defines the brand’s voice and tone to ensure consistency and authentic expression across all communications.
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Explore results based on Brand Strategy and Branding brought to life by brands like yours.
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Let’s get your strategic wheels turning. From big brands to best practices, read up on our latest insights and inspiration for brands.
