Create a marketing mix that will find, hook, and evolve with your customer
Promoting brands is that “final” step in our brand-building process but, naturally, a step that never really ends. As consumer behavior changes, new channels/platforms appear, and attention wanes; marketing tactics change and evolve, too. We rely on the first core stages of our brand-building process – Brand Strategy and Brand Design – to guide our marketing strategy with their priceless insights. We’ll apply them to a robust marketing strategy that selects the right channels and defines their tactics.
Define a clear path to your audience
Align on valuable short-term tactics to support long-term goals
Build – and nurture – customer relationships
Generate demand from multiple channels
Measure success and apply key learnings for effectiveness + efficiency
We offer marketing strategy that supports your sales strategy. Building on your goals, insights, and personas from previous strategy stages, we can finally focus on putting them into action.
Time to be direct. We rely on customer personas and all their behavioral insights to cut out the guesswork and get right to the channels your customers are giving their attention. Some of our tools include:
Now that we know what makes your audience tick, we can integrate your brand strategy with content and channel strategy, incorporating a mix of media. The mix supports credibility, authority, and trust. Some of our tactics include:
We’ll plan your campaigns according to the needs of your sales funnel. Are you focused on awareness and relationship building? Pure conversion? We can support with customized content and targeting for each stage. Some of our tactics include:
Results (and insights) are everything. From launch, we’ll support you by measuring your marketing’s impact and optimizing for more conversions. Post launch, we’ll provide key learnings to continue to improve or to inform your next campaign. Our reports can include:
Explore results based on Marketing Strategy brought to life by brands like yours.
Let’s get your strategic wheels turning. From big brands to best practices, read up on our latest insights and inspiration for brands.
