OUR PHILOSOPHY
If you haven’t heard of “brand building” before, we’ll explain why it’s the most essential approach to the success of your business (and why you should be looking to partner with a branding agency).
Brand Building
You can’t create a brand without knowing who it’s for and why it’s special. And you can’t successfully market a brand unless it looks and behaves like it’s valuable. Any business is doomed if it thinks it can neglect either brand or marketing, and just focus on one (and many do). That’s where brand building comes in. It’s a brand-first approach to your sales funnel. Before strategizing how to sell the practical benefits of the product, we create the emotional reasons to love – and choose – the brand.
So when we talk about brand building, we’re not just talking about the general marketing of a brand or product; we’re talking about ongoing strategy leveraged to increase a brand’s perceived value; the act of building on and elevating a brand – and its image – over time. That’s why not only creating a beautiful brand identity and quality storytelling are so crucial, but maintaining and evolving them are as well. And we’ll help you stay on course, consistently.
From pre- to post-purchase, brand building ensures you go beyond delivering simple awareness and a viable product to delivering something unforgettable: a customer experience rooted in a valuable brand promise that will attract more and more brand ambassadors over time.
Create Brands
Brand is a powerful shortcut to choice. It either signals positive associations (trust, value, status) that lead to purchase or… it doesn’t. We know that so much of influencing consumers’ decision-making comes down to creating a strong, distinct brand that communicates value through the way it looks and behaves, the promise it makes. And brand behavior and brand design should always be rooted in a brand identity inspired by the ideal consumer.
Build a strong foundation for brand awareness
Standing out increases chances of success: When your brand is strong and differentiated, consumers are more likely to notice (and choose you)
Capitalize on equity
You can always capitalize on brand equity, even when your product changes or your market expands
Create clear emotional benefit
Your target audience will connect you to an experience that’s worth their time and investment
Aim for longevity
Take away a strong brand, and you’ve tied your business to the whims of changing products and services (with other stiff competition)
Increase your value and profitability potential
Strong brands can justify higher price points and, therefore, invest in broader growth opportunities
Promote Brands
Marketing a brand is always a process of constant experimentation to gain attention. However, it’s that much easier to do successfully when the brand is strong and distinct and marketers have something to work with! That’s our branding agency can start to focus on building a strategic mix of tactics and high-quality content for all brand touchpoints.
Give your marketers something to work with
With a strong, distinct brand already in hand, marketers can actually play a role in reducing sensitivity to pricing and price increases
Focus on tactics vs. damage control
When a brand is already fully functioning, marketers can focus on audience strategy and channel mix vs. brand repair
Use the brand promise to guide communication
Beyond product specs, marketers can delve into the emotional storytelling potential behind the brand’s brand promise
Build brand awareness with no regrets
Consumers are more likely to choose a brand with either positive reputation/credibility or a positive brand appearance
Fill out this form to see if we can put the power of FUEL behind your brand.
