After a hard day’s work, most people like to come home and have a glass of wine or a beer to unwind and relax. For me, a new logo brief really hits that sweet spot. I simply don’t see it as work — design is what gets me going, and I love creating identities for anything
5:00 AMThe delightful sound of the alarm gets louder, more incessant the longer you leave it. I’m not one that likes to hit ‘snooze,’ so I cut that short and I’m up right away. 5:20 AMMy day starts downstairs with the first of two coffees, which actually only started recently … a global pandemic will
In summary, your brand has to connect deeply with your prospects and customers. It must resonate with their actual needs. This is absolutely critical to success.