Brand Evolution in the Digital Age: 7 Tips to Keep Your Brand Growing

We’ve talked about branding in the digital age and the fundamentals of building your brand online, but how do you keep it growing? What happens when you aren’t sure about the next step? Luckily, we have a few tips on how to keep growing customer trust and improving brand experience without feeling stagnant. Your brand

#WorkingFromHome with Catherine: Focusing on That Silver Lining

In March of 2020, FUEL decided to close the office as COVID-19 began to creep across the nation. While many of my coworkers were nervous about working from home, I envisioned a new, improved shift in my work/life balance. I looked at the silver lining in this need to pivot the way “work” looked. Without

Bringing Manufacturing Brands into the 21st Century

When I tell people I work in advertising, sometimes their eyes light up just before asking, “You mean like in Mad Men?” The answer, technically, is yes; same industry, different time, different place. But then I guess it’s also believed to be true that “The more things change, the more they stay the same.” So

Components of an Effective Brand Style Guide

Brands are so much more than a logo. They are your voice, your look and feel, and even your team. Every touchpoint offers an opportunity for your brand to reach and connect with people, whether they are potential customers, partners, or your employees.  With so many moving parts, it can sometimes feel hard to keep

Campaign Strategy - Red Fish Blue Fish
Building Blocks for an Effective Brand Awareness Campaign

A campaign is often linked with a new product or venture, but sometimes, you just need to get your brand in front of potential customers to start building a relationship.

Ask Before Rebrand
Five Questions to Ask Before You Rebrand

As part of your rebranding process, you must also consider all of the components that need to be refreshed. A new brand often leads to new everything — a new website, new signage and print materials, new social avatars, new guidelines… and the list goes on. Making a clear list of everything that needs to be adjusted will help you prepare.

The Psychology of Design
The Psychology of Design

When the word “design” comes to mind, many people don’t consider its close relationship to human habits. Often, designers are compared to artists who use their abilities to create beautiful visuals. But design is so much more than just aesthetics. It is crafted with intention and purpose to catch your attention and evoke something. Or,

mobile first design
Mobile First Design

Today more than ever, we’re tied to our mobile devices. In some ways, they’ve actually become an extension of us–an“extra hand” that gives us quick access to practically anything we can possibly need or imagine. So it’s no wonder that when we want to respond to the many calls-to-action floating around our daily lives, we