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FUEL has hired Stephen Copeland as marketing manager, digital analytics. In this newly created position, Copeland will be responsible for digital marketing efforts, web analytics, and CRM platforms management. Through digital analytics and reporting strategies, he will contribute key insights and trends to better inform overall business and marketing decisions.
Copeland most recently worked as marketing manager for Hypersign, a visual communication software company headquartered in Spartanburg, S.C. There, he led several marketing and sales initiatives, including new website development, PPC campaigns, marketing data analysis, trade show management, email and social media campaigns, and new product announcements. He also worked in the finance industry as an analyst and assisted with business process optimization.
Copeland is a graduate of Anderson University where he earned his bachelor of science degree in marketing. He holds several specialized certifications, including Google Ads and Analytics and HubSpot Marketing Software, HubSpot Sales Software, and HubSpot Email Marketing.
“We had the pleasure of working with Stephen as a client, and we know the high level of creative thinking and analytical skills he brings to his new position at FUEL,” said Meredith Kinsey, FUEL president and COO. “He’s a first-rate addition to our team and will support the growth of the digital reporting and analytics strategies we provide our clients to help them achieve their business goals.”
