About
FUEL is a woman-owned brand building agency based in Greenville, SC and powered by award-winning, senior-level creatives and strategists from all over (think NYC, Denver, Dubai…). We’re on a mission to explain how brand building isn’t just creating brands from scratch, but taking new and existing brands to new heights; making them better, stronger, and more differentiated so they can stand out and succeed in loud and crowded markets.    Â
Meet some of the companies we’ve ignited across a number of industries, courtesy of brand strategy and FUEL’s best practices.
Hear from marketing leaders just like you.
“By partnering with FUEL, not only do we have a fresh look that really has transcended the organization, it also allows us to get our brand out there…and puts us in playing fields that we were not able to be on before this.”
– Matt Giles, Artistic Director, South Carolina Children’s Theatre
Or rather, our Brand Principles reveal how our talk walks. Our principles are our guides in everything: they ground us, drive us, and connect us with the right clients. We use them as a litmus test for answering if we are, in fact, a good match with a potential client. If aligned, full steam ahead.
We create or fill the cracks in your brand's foundation so you can build successful brand and marketing campaign "skyscrapers" on a solid ground of meaningful brand strategy that deeply resonates with your target audience.
Our talented team brings unique and diverse perspectives to every project. We’ve worked on global and local brands across a number of industries, seen all kinds of challenges, and developed breakthrough creative to connect with all types of consumers. We believe creativity can solve any marketing challenge.Â
Our agile team and network bring expertise in strategy, art direction, copywriting, web design, marketing, and production—delivering creative solutions to your biggest marketing challenges at a fraction of the typical investment.
Each year, we provide free marketing grants for local nonprofits stretched for resources. That means your partnership helps us reinvest in the community, support meaningful causes, and drive positive change we can see right here in our GVL home. Â
We believe in giving back and doing our part to help others, so we started several initiatives to provide support and service to our community.Â
Know a good cause that could use a little marketing help? Each quarter, we select a Greenville, SC nonprofit to receive our FUEL for Good Grant, providing a specified amount of marketing support at no cost.
We offer free 25-minute portfolio review sessions to qualifying seniors in high school or college juniors and seniors attending an accredited school in the Upstate and majoring in graphic design, marketing, or a related field so they can receive professional feedback that could help launch their careers.
Students receive constructive feedback on the content, work, presentation, and other portfolio components during a one-on-one review session with the Head of Creative.
We are currently accepting session requests.
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