Dodge Industrial Branding
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For this international company with a solid industry reputation, we explored the key aspects of Dodge’s approach to industrial solutions that would resonate most with its customers.
Dodge doesn’t just manufacture products—it works closely with its customers to help them find the best solutions for their business. And through a series of brand archetype workshops with the Dodge marketing and leadership teams, we uncovered that the Dodge brand was a Reformer: a brand that seeks to improve systems with an advanced ability to see what’s missing.
Throughout this entire transition, FUEL was by Dodge’s side. From the RBC Bearings acquisition to a corporate office move and a complete brand refresh, we navigated Dodge through hundreds of moving parts and into its new phase of business—establishing ourselves as a strong partner and reliable resource for Dodge’s ongoing marketing needs.
Work
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