Watch Episode 2 of Greenville Grown Brands – A Limited Content Series

January 29, 2025
by Brittany Sinde

Whether you’re a brand manager or brand loyalist, gain insights and inspiration from local brand builders and business owners right here in Greenville, SC. Watch our limited content series #GVLGrownBrands!  

Pita House Talks ‘Anchor Institutions’, Cash-Only Policy, and More

“In 88,’ when it [Pita House] was started, Greenville didn’t know what a falafel was…” 36 years later, we’re proud to say, that’s no longer the case. (And suddenly we’re hungry.) We had such an amazing conversation with Feras – son of one of the original PH founders – about the brand’s origin story, its earliest (and latest!) marketing strategies, and why being considered an “anchor institution” is so much more important than a big advertising budget. Pita House loyalists – and soon to be loyalists – won’t want to miss it: WATCH NOW


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